The Ultimate Guide to Tōhoku Has Landed!

Hey wanderers!

The wait is over! After weeks of adventuring through snow-capped mountains, cozy hot springs, and tiny towns with huge character—we’ve finally released our Ultimate Guide to the Tōhoku Region!!

From the quiet charm of Mogami, the buzzing streets of Sendai, to the steaming onsens of Yamagata and cultural treasures in Fukushima, this guide is packed with everything you need to fall in love with Japan’s most underrated region.

Inside the guide:

✨ Our favorite off-the-grid finds
🍜 Hidden food gems (gyutan lovers, get ready)
🚄 Smart transport tips for every type of traveler

Tōhoku surprised us in all the best ways. Now it’s your turn to discover its magic 💫

👇🏻 Check out our full guide for the Tōhoku Region : With the best places to stay, amazing experiences to try and delicious food to taste.